Senior Director of Marketing and Communications

Bard Graduate Center is seeking an experienced Senior Director of Marketing and Communications to lead its marketing, communications and brand strategy. Based in New York City, the role will help raise the profile of the institution's graduate programmes, exhibitions, publications and public programmes while supporting audience growth and institutional engagement.

About the role

The Senior Director of Marketing and Communications will provide strategic leadership for Bard Graduate Center's marketing and communications activities, overseeing the institution's brand, media relations, digital communications and audience engagement.

Working across academic, exhibition and public programming teams, the successful candidate will develop integrated marketing campaigns that promote BGC's graduate education, exhibitions, publications and events while strengthening its reputation as a leading center for the study of decorative arts, design history and material culture.

The role also includes leading communications planning, managing marketing initiatives across digital and print channels, and ensuring consistent messaging across the organisation.

Key responsibilities

• Develop and deliver the institution's marketing and communications strategy.
• Lead brand development and audience engagement initiatives.
• Oversee media relations and public communications.
• Manage digital marketing, website content and social media.
• Promote exhibitions, publications and academic programmes.
• Collaborate with departments across the institution on marketing campaigns.
• Analyse campaign performance and identify opportunities for growth.
• Lead and develop the marketing and communications team.

About You

The successful candidate will have senior-level experience in marketing and communications together with strong leadership, project management and strategic planning skills.

Experience within museums, higher education, arts or cultural organisations would be advantageous, along with a proven ability to build audiences and deliver integrated marketing campaigns.

About Bard Graduate Center

Bard Graduate Center is a graduate research institute in New York City dedicated to the study of decorative arts, design history and material culture. Through graduate education, exhibitions, publications and public programmes, the institution explores the cultural history of the material world and engages audiences through interdisciplinary scholarship.